Hi, I'm Lynn Li.

I manage marketing projects and use design and data to solve problems.

My passion is crafting engaging user experiences that carry audiences seamlessly through the marketing funnel. I plan and execute digital marketing campaigns from start to finish, build brand stories, and lead teams to connect customers with the solutions they need.

Portfolio LinkedIn

Core Skills

Project management

Leading cross-functional teams and managing clients and stakeholders in both in-house and agency environments. Strategizing and executing marketing, website development, UX, SEO, CRO, and content strategy projects for retail, ecommerce, biotech, and education industries.

Research and analytics

Making data-driven decisions by analyzing customer interviews, competitors, and industry research. Auditing website traffic, keywords, SEO, and UX with tools like Google Analytics, Looker Studio, SEMRush, and Hotjar. Integrating performance tracking into content and processes.

Design

Increasing lead generation and conversions by crafting engaging digital user experiences and customer journeys. Proficient user of Adobe Photoshop, Illustrator, and InDesign. Creating and coordinating design work for websites, social media, ecommerce, emails, and print marketing.

Writing

Enhancing traffic and conversions by doing keyword research, competitor and industry analysis, and A/B testing to create search engine optimized content. Managing multi-channel content and communication strategies across websites, blogs, emails, print, paid ads, and social media.

NOMA Brand Content

Branding, Graphic Design, Writing

Experience

Feb 2023 - Present

Marketing Specialist - UBC Sauder School of Business

Coordinated cross-functional teams, students, staff, faculty, and external vendors to produce organic and paid marketing campaigns, videos, digital content, and print marketing materials. Managed projects to improve yield and melt rates for incoming students and increase engagement for an alumni employment survey, student services, and the Co-op Program. Managed two student employees to produce digital and print marketing materials, email content, and videos.

Jan 2021 - Jan 2023

Digital Marketing Project Manager - Supreme Optimization

Managed website development, SEO, UX, CRO, analytics, and content strategy projects and coordinated a team of PhD SEO strategists and content writers, developers, and UX designers. Synthesized data and client objectives into actionable strategies and deliverables, assigned tasks, and managed budgets and timelines. Created proposals, provided consulting, and presented Supreme Optimization's services and processes to leads to make sales.

Jan 2020 - Apr 2020

Part-time contract

Marketing Assistant - UBC Sauder School of Business

Developed marketing content for career coaching workshops, events, and student resources. Reviewed data collected from Qualtrics surveys and compiled it into reports and recommendations for improving student workshops. Created marketing assets for print, social media, email newsletters, and websites. Wrote copy for email newsletters and interviewed career coaches to write advice columns that address common problems students face.

Sep 2019 - Dec 2019

Co-op

International E-commerce Co-op - Canadian Tire

Expanded Canadian Tire's distribution of brands such as NOMA, Outbound, and Type A in the US and Canada. Conducted research and created wireframes for the new noma.com website. Produced graphics and copywriting for Amazon and website product listings, Facebook Ads, and pop-up store posters. Conducted A/B testing, created spreadsheet reports, and tracked analytics and KPIs to drive sales by optimizing product listing copywriting, images, and keywords.

Jun 2018 - Dec 2018

Co-op

Marketing and Communications Assistant - UBC Sauder School of Business

Promoted events and resources for UBC Sauder students and alumni by creating digital and print marketing content. Designed a branded layout for a series of career toolkit documents. Used Google Analytics to produce reports on the best and worst performing myBCom website pages and provided recommendations on how to improve the content and traffic. Managed website content with Drupal and did HTML coding to update content on the myBCom and Sauder Alumni Careers websites.

Education

Completed May 2020

Bachelor of Commerce - University of British Columbia

Marketing Major | English Literature Minor
Graduated with Honours and on the Dean's List

Hi, I'm Lynn Li.

I manage marketing projects and use design and data to solve problems.

Core Skills

Project management

Research and analytics

Design

Writing

Portfolio

NOMA Brand Content

QIAGEN Website

UBC Sauder Co-op Videos

Social Enterprise Conference

NOMA Website

UBC International MBA Residency

Type A Graphics and Copy

ReCentre Wearable