QIAGEN Website
Optimizing the website search user experience
QIAGEN is a global molecular diagnostics company that operates in 25 different countries and serves over 500,000 customers around the world.
Project overview
QIAGEN's expansive portfolio of products and complex navigation menu often left customers struggling to find what they were looking for. When QIAGEN was looking to update its searchable database of publications, this became an opportunity to upgrade the search functionality for the entire website.
QIAGEN has so many different products that navigating the menu is a daunting experience.
My role
As a Digital Marketing Project Manager at Supreme Optimization, a marketing agency for life science companies, I worked with QIAGEN for account management and coordinating UX and SEO strategists and web developers for the maintenance and optimization of the qiagen.com website.
When QIAGEN wanted to replace a legacy searchable citations database on their website with Ninja Tables, I managed the project of replacing the database and website search with Algolia, a much more powerful and responsive real-time search solution.