Social Enterprise Club Conference

Bringing change-makers together

The Social Enterprise Club unites students from all disciplines and connects them with industry professionals to educate, inspire, and empower them to make an impact through socially responsible business.

My role

As one of the team's Creative Directors, I developed messaging and marketing strategies, created graphics for social media promotions, and facilitated the branding, planning, and execution of the Social Enterprise Club's flagship conference, "Shifting Gears: Drive the Change".

Project overview

Objective

Connect driven students and professionals who want to make a difference. Maximize registrations and attendance. Attract social enterprise professionals to present at and attend the event.

Strategy

Showcase the theme and goals of the conference through video storytelling. Convey aspirational messaging that resonates with students and professionals who are change-makers. Promote the event through video, website, and organic social media marketing.

Results

Sold out conference tickets, achieved 200+ conference attendees, and secured two keynote speakers and six panel speakers. Hosted 16 workshops.