Type A Graphics and Copywriting
Developing Type A's brand voice
Project overview
In 2019, Type A was launched to streamline Canadian Tire's fragmented home organization and storage brands into a single entity. Playful, neat, and efficient, Type A seeks to make tidying and organizing simple and satisfying.
My role
Establishing Type A's brand identity
1. Product images
I created product images with captions to showcase Type A's new brand identity on Amazon product listings. I chose a tidy, minimalist aesthetic and wrote captions with a playful tone, using wordplay to match the "type A" personality that the brand is named after.
2. Product listing titles and descriptions
I prioritized SEO, establishing Type A's brand voice, and including complete product details and specs in the copy. I used Google Trends, Sonar Tool, and Amazon Brand Analytics to identify keywords and wove them into the product title and description while showcasing the playful and efficient Type A personality and lifestyle. I also included measurements, materials, and key product features in the description to clearly convey essential product specs.
These optimizations increased traffic and sales for the Amazon listings, and Type A garment and shoe racks made the team's weekly top 10 bestsellers list.
Type A Clothing Rack with Cover | Clothes Rack for Hanging Clothes | 61” Covered Garment Rack with Clear View Window | Grey
PROTECTIVE DUSTPROOF COVER: Non-woven fabric cover keeps out dust and lets you and your clothes breathe easy. Plastic clear view window offers a glimpse inside to make your mornings simple when you need to grab and go.
STYLISH STORAGE: Effortlessly contains clutter so you can simplify your spring cleaning. Expand your wardrobe or store your off-season clothes while keeping your space sleek and chic.
EASY TO ASSEMBLE: Save time with this freestanding garment rack. No tools required for set up. Made with a steel frame, easy access zipper and flap, and a durable steel rod.
LIGHTWEIGHT AND PORTABLE: A solution for any space, this garment rack is light and easy to move, so it can be there when you need it, and out of sight and mind when you don’t.
SPACIOUS: This 40” long, 19.5” wide, and 61” tall garment rack holds up to 36 shirts, providing space for all the clothes you can’t live without – and matching shoes too.
