UBC Sauder Co-op Recruitment Videos
Highlighting Co-op job opportunities to engage prospective students and employer partners
The UBC Sauder Co-op Program gives Bachelor of Commerce students the opportunity to gain a year of full-time work experience from three four-month work terms before graduating.
Students gain professional skills and networking opportunities with one-on-one coaching, a community of mentors, and access to Co-op workshops and events. The Hari B. Varshney Business Career Centre partners with employers who hire Co-op students and provides support throughout the hiring process and work terms.
My role
I coordinated marketing, recruitment, and student engagement teams to develop key messaging for four videos. I created interview questions, conducted the interviews, and managed external videographers, students, employers, and staff to produce the videos for promoting the school and Co-op Program through paid ads and organic social media.
Project overview
